Spitfire Homes launches first-of-its-kind show home experience in the metaverse

Spitfire Homes has become the first UK homebuilder to launch a show home and customer suite in the metaverse.


Using the latest virtual reality technology, Spitfire has developed a concept that enables customers to experience a fully immersive tour of Spitfire’s new house type range, before it has even been built.


Customers will be able to get a first glimpse of the Dovecliff, a new three-bedroom detached property with a double-fronted layout ideal for contemporary lifestyles, with an open-plan living area flowing out into the rear garden. It also includes a kitchen and dining area featuring glazed French doors, a spacious dual aspect living room.

Mark Swaddle, Senior Marketing Manager, at Spitfire Homes, said:

“At Spitfire Homes, we like to think differently about how we can engage with our customers in new and exciting ways. We understand that it can be hard to visualise new homes off-plan, and harnessing the metaverse is one way to help overcome this”.

“This immersive new technology will allow customers to experience a virtual show home viewing – guided by a member of the Spitfire team – from the comfort of their own home, anywhere in the world.


“Our aim at Spitfire Homes is to raise the bar of quality in housebuilding, but just as important as the design, specification and construction of a new home is the ease of the purchasing process and quality of the customer support. 


“We’ve been working hard behind the scenes to understand how we can utilise this new technology to enhance the customer experience, easing the purchase process and providing a true virtual reflection of the quality homes we build.”


After recognising increasing demand from people wanting to own a Spitfire property, the Midlands-based homebuilder relaunched in March 2021 to meet a wider range of requirements and budgets, from first-time buyers, families and downsizers to those seeking premium properties in exclusive postcodes.

This relaunch involved the introduction of a stylish and design-led new house type range, whilst continuing to deliver unique high-specification homes as part of the ‘Spitfire Homes Bespoke Collection’.