New initiative launched by Spitfire Homes to support local businesses in Daventry

A new initiative has been launched by Spitfire Homes in Daventry to help support local businesses, at a time when nearly 40 stores close every day in the UK.

We have worked with a number of local and independent businesses across retail, hospitality and fitness to create the Spitfire Gold Card scheme. It is hoped the venture will help to integrate our newest collection at Malabar, Daventry, into the local community. The Spitfire Gold Card scheme is a unique collaboration between Spitfire Homes and a range of small businesses in and around Daventry. The initiative reflects Spitfire’s commitment to supporting local communities, by highlighting small businesses and introducing them to a new customer base. In turn, Spitfire Homes customers will gain exclusive access to a range of discounts and savings.

Mark Swaddle, Head of Marketing at Spitfire Homes, said:

We’re a homebuilder that has strong social values so we’re proud to be supporting the Daventry community with this exciting new initiative.

As a part of the welcome gift when receiving the keys to their new Spitfire home at Malabar, we hope the Spitfire Gold Card will help homeowners become more familiar with the town while supporting the local economy at the same time.

 Spitfire homeowners will have exclusive access to these discounts and savings for a twelve-month period after moving into their new home. We are hopeful that this scheme will drive footfall to these local businesses whilst helping our customers to feel welcome not only within their new home, but also within the town itself”.


From clothing shops to interior brands and craft ales to yoga studios, uptake from businesses looking to benefit from the Spitfire Gold Card scheme has been strong. The initiative aims to encourage not just one-time sales but also create long-lasting relationships with customers who are committed to supporting local establishments. Partner businesses have also been given the flexibility to choose their offer to Spitfire Gold Card holders, ranging from discount codes to free taster sessions.


Stacey Macefield, Director of Sales at Staverton Park Hotel and Golf Club, one of the independent businesses signed up to become a Gold Card partner, thinks it’s a great idea to keep people local. She added: “When Spitfire approached us about this opportunity we were excited to be involved. Being located just minutes from Malabar it felt like an ideal partnership with a business whose values align closely with our own. This refreshing new concept provides a fantastic opportunity for Staverton Park Hotel and Golf Club to engage with the new residents at Malabar and we look forward to welcoming some new members to our gym and health club.

The other businesses that have signed up to the Spitfire Gold Card include The Simple Interior Company, Collective 13 Clothing, The Ale Pole, The Lounge, Hotpod Yoga Daventry and Fawsley Hall Hotel & Spa.


Grace Magee from Discover Daventry said:

“Daventry’s independent retailers are thrilled to be part of the Spitfire Gold Card scheme and look forward to welcoming Malabar residents once they have moved into their new Spitfire homes.

Daventry is a charming, historic town with a strong sense of community which has the perfect environment for a thriving local economy. As well as boasting an award-winning country park, we also host lively festivals, have a town centre cinema and there are plenty of pubs and restaurants to choose from, so there’s always something to do.”


We opened the doors to our Customer Suite and two show homes at Malabar earlier this year. With sustainability a key focus, each Spitfire property at Malabar is Zero Carbon Ready, fitted with solar PV panels as standard, has heating and hot water supplied via an air source heat pump, and each home is equipped with an electric vehicle charging point.