Spitfire Homes retains prestigious HBF 5-Star status as 95% of buyers recommend the homebuilder

We are thrilled to announce that we have retained our 5-Star homebuilder status from the Home Builders Federation (HBF) after being awarded the accolade in 2025, with changes to the HBF star rating system making the coveted 5-stars more challenging to attain.

We have been able to reinforce our position within the industry thanks to feedback from both the eight-week and nine-month post-completion surveys on build quality and customer satisfaction, further illustrated by 95% of homeowners saying they would recommend us to a friend.

Recognised as the industry’s definitive measure of quality and customer experience, the annual HBF Customer Satisfaction Survey, conducted in partnership with the National House Building Council (NHBC) is based entirely on feedback from verified homeowners.

This year’s results are the first to be calculated under the enhanced scoring system, to build a more rounded picture of the reality of owning and living in a new home.

Retaining the HBF 5-Star status reflects our continued focus on delivering quality, design-led homes with a key emphasis on a people-first customer journey from reservation through to completion and aftercare.

Dave Smith, Managing Director at Spitfire Homes, said:

“We are incredibly proud to retain our HBF 5-Star rating for 2026, awarded entirely based on feedback from our homeowners. This recognition reflects the trust our customers place in us – with 95% saying they would recommend Spitfire to a friend.

“The recent inclusion of nine-month surveys provides a fuller picture of what it’s really like to live in a new home. As an industry, we should always strive to raise standards and deliver a great experience for every new homeowner.

“Behind the numbers are real people who trusted us with one of the biggest purchases of their lives. That responsibility drives everything we do and will continue to as we expand across the Midlands.”

Recently, we have made further investments into understanding customer feedback, with this year’s strong HBF result aligning with the InHouse customer survey.

We are currently achieving a Net Promoter Score (NPS) of 82.6 through the InHouse customer survey. This is a widely used customer satisfaction metric measuring how likely customers are to recommend a company to others, where a score of zero or above is deemed Good, and a score above 75 is considered exceptional.

With a growing portfolio of developments across the Midlands and a continued focus on design, quality and customer experience, we are committed to building on this success and ensuring future homeowners continue to receive the high standards of service the brand has become known for.